Lumen replaced three contractors (a copywriter, an SDR, and a DM manager) with The Atelier — and tripled their booked discovery calls inside one quarter.
"We were stitching three contractors together to do what The Atelier now does on autopilot. The Campaign Manager, Copywriter, and DM Replier work as one team — and they never miss a Monday."
Lumen had a 12-person team but a fractional outbound stack — a copywriter on retainer, a freelance SDR, and a VA managing inbound DMs.
Handoffs kept breaking: the SDR would send a sequence the copywriter hadn't seen, the DM VA would miss replies for hours, and nothing showed up in a single dashboard.
Combined contractor spend was $8,400/mo for inconsistent output — and Devon was still spending five hours a week glueing it all together.
Lumen subscribed to The Atelier ($249/mo) and activated three agents that share the same brand brief: Campaign Manager, Copywriter, and DM Replier.
Campaign Manager planned the quarter's outreach themes; Copywriter generated the sequences in Lumen's voice; DM Replier handled inbound replies on Instagram and LinkedIn within 60 seconds.
Every conversation, every reply, every booking lands in one REPŌ dashboard — so Devon reviews the week in ten minutes instead of five hours.
Reply rate climbed from 1.3% to 6.6% — a 5.1× lift driven by tighter copy and faster DM follow-up.
63 discovery calls booked over 90 days (prior quarter: 19).
Lumen released all three contractors, cutting $8,400/mo from the P&L and freeing Devon's calendar.
Time from offer change → live in market dropped from 9 days to under 24 hours.
Deploy your first AI rep in under 24 hours. Pay only when they book qualified calls.