A single-location practice paired The Studio with Maya on the Pay-Per-Call deposit — and replaced a $2,400/mo answering-service contract.
"Maya answers texts at ten at night, qualifies the patient, books the consult, and confirms the morning of. Our front desk just shows up to a full schedule. We canceled the answering service in week two."
Bright Smile's front desk was missing 30%+ of inbound text leads from their Meta ads — most came in after 6pm.
Their $2,400/mo phone answering service took messages but didn't qualify or book — leads cooled by morning.
Dr. Priya wanted appointment-setting capacity without hiring a second receptionist for nights and weekends.
Bright Smile subscribed to The Studio ($149/mo) for the core agent stack and added Maya on the Pay-Per-Call deposit ($25) — paying only $120 per confirmed consult on top.
Maya is trained on dental-specific qualification (insurance, urgency, procedure interest) and runs SMS conversations 24/7 from the practice's existing Telnyx number.
Confirmed consults push into the practice's calendar with full conversation history; Maya auto-confirms the morning of the visit to lift show rate.
32 new-patient consults booked in the first 21 days — Maya handled the conversation end-to-end on all 32.
Show rate held at 68% versus the 52% industry average, thanks to same-day SMS confirmation.
Bright Smile canceled the $2,400/mo answering service in week two — net spend dropped by ~$1,800/mo even at full PPC volume.
Front-desk staff moved off voicemail triage and now focus on in-chair patient experience.
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